M'makampani ogulitsa, zida zowonetsera ndizofunikira zotsatsa zomwe zimakopa chidwi chamakasitomala ndikulumikizana ndi chithunzi chamtundu ndi zofunikira.Kusankha mosamala zowonetsera kungakuthandizeni kuwonetsa bwino ndikugogomezera chithunzi cha mtundu wanu, motero kukopa omvera omwe mukufuna.
Cholemba chabuloguchi chiwunika momwe mungasankhire zowonetsera (zowonetsa zowonetsera) poganizira zinthu monga zida, mitundu, kapangidwe kake, mayendedwe amtundu, komanso kutsata omvera.Idzapereka maphunziro ofananirako ndi chidziwitso chofunikira kukuthandizani kumvetsetsa momwe mungakulitsire chithunzithunzi chamtundu wanu.
Tiyankha mafunso otsatirawa:
※Momwe Mungakulitsire Chifaniziro cha Brand
※Kupereka zitsanzo zenizeni kuchokera kuzinthu, mitundu, mapangidwe, mtengo wamtundu, ndi zina zambiri kuti zikuthandizeni kumvetsetsa kufunikira kwa chithunzi chamtundu pakutsatsa kowoneka.
※Kupereka mawebusayiti ofunikira kuchokera kumawonekedwe osiyanasiyana kuti akuthandizeni kupeza mwachangu zofunikira.
Pokhala ndi zaka zopitilira 15 mumakampani opanga zowonera ku China, tili ndi chidziwitso chamkati chopereka upangiri wogulira wamakampani opanga ndi ogula masitolo ogulitsa.
Choncho, tiyeni tiyambe.
(Dziwani: Pali mayina osiyanasiyana omwe amagwiritsidwa ntchito pofotokoza mashelefu owonetsera. Izi zikuphatikizapo Display Shelf, Display Rack, Display Fixture, Display Stand, POS Display, POP Display, ndi Point Of Purchase. monga msonkhano wa mayina a
M'ndandanda wazopezekamo:
1. Kufufuza ndikumvetsetsa anthu omwe akukhudzidwa nawo pakutsatsa kowoneka.
3. Kusankha zida mu malonda owoneka omwe amagwirizana ndi chithunzi chamtundu.
4. Mphamvu yamtundu pakutsatsa kowoneka.
5.Kuchita bwino komanso magwiridwe antchito akuwonetsa ma props pakutsatsa kowonera.
6. Ubwino ndi kulimba kwa zowonetsera zowonetsera pakutsatsa kowoneka.
7. Kufunika kwa ma logo amtundu ndi zizindikilo pazowonetsa akatswiri.
1. Kufufuza ndikumvetsetsa anthu omwe akukhudzidwa nawo pakutsatsa kowoneka.
Kufufuza ndikumvetsetsa omvera omwe mukufuna: Musanasankhe zowonetsera, ndikofunikira kumvetsetsa mozama omwe mukufuna.Kumvetsetsa zomwe amakonda, zomwe amakonda, komanso moyo wawo kudzakuthandizani kusankha zowonetsera zomwe zimagwirizana nawo.Mwachitsanzo, ngati mtundu wanu umayang'ana achichepere ngati mtundu wamafashoni, mutha kusankha zowonera zamakono, zamakono, komanso zatsopano kuti mukope chidwi chawo.
Mabuku ofotokozera:
Pew Research Center (www.pewresearch.org)
Nielsen (www.nielsen.com)
Statista (www.statista.com)
2. Mapangidwe a ma props owonetsera ayenera kugwirizana ndi malo amtundu ndi omvera.
Ngati mtundu wanu umayang'ana kuphweka komanso zamakono, mutha kusankha zowoneka bwino komanso zowoneka bwino, kupewa mapangidwe ovuta kwambiri.Kumbali ina, ngati mtundu wanu ndi wapamwamba komanso wapamwamba, mutha kusankha zowonetsa zomwe zili ndi zida zapamwamba, zatsatanetsatane, komanso mawonekedwe apadera kuti muwonetse zinthu zanu.Mapangidwe a ma props akuyenera kukopa chidwi cha makasitomala kudzera m'mawonekedwe awo ndi kapangidwe kawo, kuwonetsa mbiri ya mtunduwo ndi umunthu wake.
Chithunzi: lululemon
Nkhani Yofotokozera: Lululemon
Case Link:
Webusaiti Yovomerezeka:https://shop.lululemon.com/
Nkhani Yolozera:https://retail-insider.com/retail-insider/2021/10/lululemon-officially-launches-interactive-home-gym-mirror-in-canada-including-in-store-spaces/
Lululemon ndi mtundu wamasewera othamanga omwe amayang'ana kwambiri kulimbitsa thupi ndi yoga, odzipereka kuti apereke zovala zapamwamba, zotsogola, komanso zogwira ntchito kwa omvera ake.Amagwiritsa ntchito mwaluso zida zowonetsera pamapangidwe awo ogulitsa kuti agwirizane ndi mawonekedwe awo komanso omvera awo.
Mapangidwe a sitolo a Lululemon amapereka mawonekedwe amtundu wa thanzi, mphamvu, ndi mafashoni kupyolera muzowonetsera zawo.Amagwiritsa ntchito zinthu zamakono komanso zamakono monga zitsulo zopangira zitsulo, zipangizo zowonekera, ndi kuunikira kowala kuti apange malo amakono komanso osangalatsa.
Mawonekedwe Othandizira:
Poganizira momwe mtunduwo ulili komanso zosowa za omvera omwe akufuna, Lululemon imaphatikiza zida zowonetsera zogwirira ntchito pamapangidwe awo a sitolo.Amagwiritsa ntchito zida zamasewera zosunthika, zowonetsera zovala zamitundu yambiri, ndi mashelufu osinthika a nsapato kuti awonetse zinthu zosiyanasiyana zamitundu ndi kukula kwake, kupereka zoyeserera zosavuta komanso zoyeserera.
Kuwonetsa Mbiri Yamtundu:
Kuti akwaniritse zomwe amakonda komanso zofuna za omvera awo, Lululemon amagwiritsa ntchito zida zowonetsera makonda m'masitolo awo.Angagwiritse ntchito zitsulo zowonetsera zamatabwa, zokongoletsera za nsalu zofewa, kapena zojambulajambula kuti awonjezere mawonekedwe apadera ndi maonekedwe.Zowonetsera zamunthu izi zimapanga mpweya wosiyana womwe umagwirizana ndi momwe mtundu uliri komanso omvera omwe akufuna.
Kupyolera mu maphunzirowa, Lululemon akuwonetsa momwe angapangire zida zowonetsera zomwe zimagwirizana ndi momwe mtunduwo ulili komanso omvera omwe akufuna.Amagwiritsa ntchito zida zamakono komanso zowoneka bwino zomwe zimawonetsa momwe mtunduwo ulili, amapereka mayankho ogwira mtima, akuwonetsa mbiri yamtundu ndi zomwe amakonda, ndikugwiritsa ntchito zinthu zomwe amakonda kuti apange mawonekedwe apadera.
Zolozera pamabuku:
Behance:www.behance.net
Dribbble:www.dribble.com
Retail Design Blog :www.retaildesignblog.net
3. Kusankha Zida Zogwirizana ndi Chithunzi cha Brand
Kusankha zida zowonetsera zomwe zimagwirizana ndi chithunzi cha mtundu wanu ndikuwonetsa mawonekedwe amtundu wanu ndikofunikira.Mwachitsanzo, ngati mtundu wanu ukugogomezera kukhazikika kwa chilengedwe, mutha kusankha zowonetsera zopangidwa kuchokera ku zinthu zongowonjezwdwa monga nsungwi, makatoni, kapena pulasitiki yobwezerezedwanso.Izi sizimangogwirizana ndi zomwe mtundu wanu uli nazo komanso zimawonetsa kudzipereka kwanu pakukhazikika kwa makasitomala.
Nkhani Yolozera:
Maulalo a Nkhani Yophunzira:
Webusaiti Yovomerezeka ya Aesop:https://www.aesop.com/
Phunziro 1: Aesop Kuti Atsegule 1st Mall-Based Store ku Canada
Ulalo:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
AESOP KITSILANO (VANCOUVER) LOCATION.ZITHUNZI: AESOP WEBSITE
Aesop ndi mtundu wapamwamba kwambiri wa skincare waku Australia womwe umadziwika chifukwa chogwiritsa ntchito zinthu zachilengedwe komanso kulongedza pang'ono.Amatsindika kwambiri posankha zipangizo zomwe zimagwirizana ndi chithunzi cha mtundu wawo m'mapangidwe awo a sitolo kuti asonyeze kudzipereka kwawo kuzinthu zokhazikika komanso zapamwamba.
AESOP KITSILANO (VANCOUVER) LOCATION.ZITHUNZI: AESOP WEBSITE
Mapangidwe a sitolo ya Aesop nthawi zambiri amakhala ndi zinthu zachilengedwe monga matabwa, miyala, ndi ulusi wachilengedwe.Zida izi zikugwirizana ndi zomwe mtunduwu umayang'ana pazinthu zachilengedwe komanso chitukuko chokhazikika.Mwachitsanzo, amagwiritsa ntchito mashelefu a matabwa, pamwamba pamiyala, ndi zinthu zokongoletsera zopangidwa kuchokera ku ulusi wachilengedwe kuti apangitse malo osavuta koma omasuka.
Kusankha Zida Zosatha:
Aesop idadzipereka pachitukuko chokhazikika, chifukwa chake, amasankha kugwiritsa ntchito zida zokhazikika pamapangidwe awo ogulitsa.Mwachitsanzo, amagwiritsa ntchito matabwa ovomerezeka kapena zinthu zobwezerezedwanso kuti apange mipando ndi zokongoletsera.Kusankhidwa kwazinthu izi kukuwonetsa kudzipereka kwa mtunduwo pakusunga zachilengedwe komanso kugawana zomwe makasitomala amagawana ndi makasitomala.
AESOP KITSILANO (VANCOUVER) LOCATION.ZITHUNZI: AESOP WEBSITE
Kupyolera mu maphunzirowa, Aesop akuwonetsa momwe kusankhidwa kwa zinthu zomwe zimagwirizana ndi chithunzi chamtundu kumapangitsa chidwi cha malonda m'masitolo awo.Amagwiritsa ntchito bwino zinthu zachilengedwe, zinthu zokhazikika, ndikuwonetsa bwino zomwe mtunduwo umakonda komanso malingaliro ake, ndikukhazikitsa kulumikizana kolimba ndi omvera awo.
Zolozera pamabuku:
Material ConneXion (www.materialconnexion.com)
Mitundu Yokhazikika (www.sustainablebrands.com)
GreenBiz (www.greenbiz.com)
4. Mphamvu ya Utoto pa Malonda Owoneka
Kusankhidwa kwa mitundu ya zida zowonetsera kuyenera kugwirizana ndi chithunzi chamtunduwo ndikupereka malingaliro ndi mauthenga omwe akufunidwa.Mtundu uliwonse uli ndi tanthauzo lake komanso mayanjano ake, kotero kusankha mitundu yoyenera ya mtundu wanu ndikofunikira.Mwachitsanzo, zofiira zimatha kusonyeza mphamvu ndi chilakolako, pamene buluu ndi wodekha komanso wodalirika.Kuwonetsetsa kuti mitundu ya zinthu zowonetsera ikugwirizana ndi zomwe amakonda komanso umunthu wake kumapangitsa kuti chithunzicho chikhale chogwirizana.
CF TORONTO EATON CENTRE LOCATION.PHOTO: APPLE
Nkhani Yolozera:
Ulalo wa Nkhani:
Webusaiti Yovomerezeka:https://www.apple.com/retail/
Nkhani Yolozera:https://retail-insider.com/retail-insider/2019/12/apple-opens-massive-store-at-cf-toronto-eaton-centrephotos/
Mapangidwe a sitolo a Apple nthawi zambiri amakhala ndi mawu osalowerera monga oyera, imvi, ndi zakuda.Mitundu iyi imawonetsa makono amtundu wamtunduwu komanso mawonekedwe a minimalist, akugwirizana ndi filosofi ya kapangidwe kazinthu zake.Zowonetsera zowonetsera monga makabati owonetsera, mashelefu, ndi matabuleti ali osalowerera, kutsindika maonekedwe ndi magwiridwe antchito azinthu.
CF TORONTO EATON CENTRE LOCATION.PHOTO: APPLE
Kutsindika Mitundu Yazinthu:
Ngakhale Apple amagwiritsa ntchito ma toni osalowerera m'masitolo awo, amayang'ananso kuwunikira mitundu yazinthu zawo.Mwachitsanzo, amagwiritsa ntchito zoyimira zoyera kapena zowoneka bwino kuti mitundu yawo iwonekere.Kusiyanitsa uku kumawonjezera kuwoneka kwazinthu ndikusunga mgwirizano wa sitolo.
Mapangidwe Ochepa:
Apple imayamikira mapangidwe ang'onoang'ono, ndipo izi zikuwonekeranso m'mawonekedwe awo.Amasankha mawonekedwe aukhondo ndi mizere yopanda kukongoletsa kwambiri.Kapangidwe kameneka kameneka, kaphatikizidwe ndi malankhulidwe osalowerera ndale, kumawonetsa zamakono komanso zamakono za chithunzi cha chizindikiro.
Zolozera pamabuku:
Pantoni (www.pantone.com)
Psychology yamtundu (www.colorpsychology.org)
Canva Colour Palette jenereta (www.canva.com/colors/color-palette-generator)
5. Mchitidwe ndi Kachitidwe ka Zowonetsera
Kuphatikiza pa kuwonetsa chithunzi chamtundu, zida zowonetsera ziyeneranso kukhala zothandiza komanso magwiridwe antchito.Poganizira zofunikira zowonetsera malonda ndi kuyanjana kwamakasitomala, kusankha zowonetsera zokhala ndi machitidwe oyenera ndikofunikira, monga mashelefu owonetsera, makabati, kapena zowerengera zowonetsera.Izi zitha kukupatsani mwayi wogula bwino, kukulitsa kuyanjana kwamakasitomala, komanso kukulitsa luso la mtunduwo.
PHOTO: MUJI
Nkhani Yolozera:
Ulalo wa Nkhani:
Webusaiti Yovomerezeka:https://www.muji.com/
Nkhani Yolozera:https://retail-insider.com/retail-insider/2019/06/muji-to-open-largest-flagship-in-vancouver-area-in-surrey-mall/
Muji ndi mtundu wamalonda waku Japan womwe umadziwika ndi zinthu zochepa kwambiri, zothandiza komanso zogwira ntchito.Amagwiritsa ntchito mwanzeru mashelufu owonetsera pamapangidwe awo ogulitsa kuti apereke chiwonetsero chothandiza ndikuwonetsa mayankho omwe amagwirizana ndi chithunzi chawo.
Mashelefu Owoneka Osinthika komanso Osinthika:
Malo ogulitsira a Muji nthawi zambiri amakhala ndi mashelufu osinthika komanso osinthika kuti athe kutengera mitundu yosiyanasiyana yazinthu.Mashelefuwa amatha kusinthidwa kutalika, m'lifupi, ndi ngodya kuti aziwoneka bwino ndikukwaniritsa zosowa zosiyanasiyana zowonetsera.Kukonzekera kothandiza kumeneku kumapangitsa kuti sitolo iwonetsere bwino mitundu yosiyanasiyana ya malonda, ndikupereka mwayi wogula bwino.
Ma Shelefu Owonetsera Amitundu Yambiri komanso Ogwira Ntchito Zambiri:
Muji nthawi zambiri amapanga mashelufu okhala ndi magawo angapo ndi magwiridwe antchito kuti apititse patsogolo kugwiritsidwa ntchito kwa malo ogulitsira ndikuwonetsa zinthu.Amagwiritsa ntchito mashelufu okhala ndi mapulatifomu angapo kapena zigawo kuti awonetse magulu kapena makulidwe osiyanasiyana.Njira yopangira iyi imapereka zosankha zambiri zowonetsera ndikuwonjezera mawonekedwe azinthu.
MUJI'S CF MARKVILLE LOCATION PHOTO: MUJI CANADA VIA FACEBOOK
Mashelefu Owonetsera Pafoni:
Kuti agwirizane ndi masanjidwe osiyanasiyana a sitolo ndi zofunikira zowonetsera, Muji nthawi zambiri amaphatikiza mashelefu owonetsera mafoni.Mashelefu awa nthawi zambiri amakhala ndi mawilo kapena ma caster, omwe amalola ogwira ntchito m'sitolo kukonza ndikusintha momwe angafunikire.Kapangidwe kameneka kamathandizira sitoloyo kuti igwire bwino mawonetsedwe ndi masanjidwe, kukulitsa mawonekedwe owonetsera komanso kuyenda kwamakasitomala.
Mawonekedwe Ophatikizika ndi Kusungirako Ntchito:
Mashelefu owonetsera a Muji nthawi zambiri amakhala ndi mawonekedwe ophatikizika ndi magwiridwe antchito.Amapanga mashelufu okhala ndi malo osungirako owonjezera, zotengera, kapena mashelefu osinthika kuti apereke zosungirako zina pomwe akuwonetsa zinthu.Mapangidwe awa amawonjezera magwiridwe antchito ku sitolo ndipo amakwaniritsa zosowa zamakasitomala ndi zosungirako.
Kupyolera mu nkhani yomwe ili pamwambayi, Muji akuwonetsa momwe angagwiritsire ntchito mashelufu owonetsera mwachidziwitso komanso ntchito pakupanga sitolo.Amagwiritsa ntchito mashelufu osinthika komanso osinthika, amitundu yambiri komanso osiyanasiyana, mafoni, komanso mashelufu ophatikizika, opatsa makasitomala mwayi wogula, wothandiza, komanso wosinthika pomwe akugwirizana ndi chithunzi chocheperako komanso chothandiza cha mtunduwo.
Zolozera pamabuku:
Zochitika kwa Makasitomala Ogulitsa (www.retailcustomerexperience.com)
Retail Dive (www.retaildive.com)
Retail TouchPoints (www.retailtouchpoints.com)
6. Kusankha Zowonetsera Zowonetsera Zomwe zili ndi Ubwino Wabwino ndi Kukhalitsa
Kusankha zida zowonetsera zokhala ndi zabwino komanso zolimba ndizofunikira kwambiri pakuwonetsetsa kuti zikugwiritsidwa ntchito kwanthawi yayitali komanso kukhala ndi mawonekedwe abwino.Kusankha zida zapamwamba komanso zaluso zimatsimikizira kuti zida zowonetsera zitha kupirira kugwiritsa ntchito tsiku ndi tsiku komanso zovuta zachilengedwe.Zowonetsera zolimba komanso zolimba sizimangowonetsa ukatswiri wa mtundu komanso zimapulumutsa ndalama pakukonza ndikusintha.
Nkhani Yolozera:
Ulalo wa Nkhani:
Webusaiti Yovomerezeka:https://www.ikea.com/
Nkhani Yolozera:https://retail-insider.com/?s=IKEA
IKEA Business ku IKEA Aura - Downtown Toronto (Chithunzi: Dustin Fuhs)
IKEA, chimphona chogulitsa katundu wapanyumba ku Sweden, chimadziwika chifukwa cha zinthu zake zapamwamba, zolimba, komanso zogwira ntchito.Amatsindika kwambiri zaubwino ndi kulimba kwa mashelufu owonetsera pamapangidwe a sitolo kuti awonetsetse kuti zinthu zili bwino komanso kuwonetsera kwanthawi yayitali.
Kusankha Zida Zapamwamba:
IKEA imagwiritsa ntchito zipangizo zapamwamba kwambiri monga zitsulo zolimba, matabwa olimba, kapena pulasitiki yolimba kupanga mashelufu owonetsera.Amayika patsogolo zinthu zomwe zimakhala ndi mawonekedwe monga kukana kukanikiza, kukana kuvala, komanso kukana kwa dzimbiri kuti awonetsetse kuti mashelufu owonetsera azigwiritsa ntchito nthawi yayitali.
IKEA Business ku IKEA Aura - Downtown Toronto (Chithunzi: Dustin Fuhs)
Mapangidwe Olimba Ndi Okhazikika:
Mashelefu owonetsera a IKEA nthawi zambiri amakhala ndi mapangidwe olimba komanso okhazikika kuti athe kupirira mitundu yosiyanasiyana ndi kulemera kwazinthu.Amagwiritsa ntchito njira zolumikizira zolimbitsidwa, zomangira zothandizira, ndi maziko okhazikika kuti awonetsetse kuti mashelefu owonetsera sagwedezeka kapena kupendekeka pakagwiritsidwa ntchito, kusunga bata ndi chitetezo.
Chithandizo Chokhazikika Pamwamba:
Kuti muwonjezere kulimba kwa mashelufu owonetsera, IKEA nthawi zambiri imagwiritsa ntchito mankhwala apadera apamwamba monga kukana kukankha, kukana madzi, kapena kukana madontho.Amagwiritsa ntchito zokutira zolimba kapena zinthu zolimba kuti asagwere, madontho amadzi, kapena dothi lomwe lingachitike tsiku ndi tsiku, ndikupangitsa kuti mashelefu awonekedwe aukhondo komanso okongola.
Zosintha mwamakonda komanso zosinthika:
Kupyolera mu nkhaniyi, IKEA ikuwonetsa kutsindika kwake pa khalidwe ndi kulimba kwa mashelufu owonetsera.Amasankha zida zapamwamba kwambiri, amagwiritsa ntchito zomanga zolimba komanso zokhazikika, amapangira chithandizo chokhazikika, komanso amapereka zinthu zomwe zingasinthidwe ndikusintha.Filosofi yopangidwirayi imatsimikizira kudalirika ndi kulimba kwa mashelufu owonetsera, kupereka yankho losatha komanso lodalirika la kuwonetsera kwazinthu pamene likugwirizana ndi chithunzi chapamwamba komanso chogwira ntchito cha mtunduwo.
Zolozera pamabuku:
Bank Material (www.materialbank.com)
Architonic (www.architonic.com)
Retail Design World (www.retaildesignworld.com)
7. Kufunika kwa ma logo amtundu ndi zikwangwani pazowonetsa akatswiri
Zowonetsera zitha kukhala nsanja yabwino yowonetsera ma logo ndi zikwangwani, kuthandiza makasitomala kuzindikira ndikulumikizana ndi mtundu wanu.Kuwonetsetsa kuti ma logo amtunduwo akuwoneka bwino paziwonetsero zowonetsera komanso mogwirizana ndi kapangidwe kake kumathandizira kuti mtunduwu uzindikirike ndikukhazikitsa chithunzi chosaiwalika m'maganizo mwa makasitomala.
Nkhani Yolozera:
Ulalo wa Nkhani:
Webusaiti Yovomerezeka ya Nike:https://www.nike.com/
Reference Case 1: Mapangidwe a malo ogulitsa malingaliro a Nike "Nike House of Innovation" ku New York
Ulalo:https://news.nike.com/news/nike-soho-house-of-innovation
Chithunzi: Maxime Frechette
Nike, mtsogoleri wapadziko lonse pa nsapato ndi zovala zamasewera, amadziwika ndi logo yake ya Swoosh komanso zinthu zatsopano.Amawonetsa mwaluso ndikugwiritsa ntchito ma logo ndi zikwangwani pamapangidwe awo ogulitsa kuti apange kuzindikirika ndi kuzindikirika.
Ma logo otchuka komanso otchuka:
Malo ogulitsira a Nike nthawi zambiri amayika ma logo pakhomo kapena m'malo otchuka, zomwe zimalola makasitomala kuzindikira ndikulumikizana ndi mtunduwo.Nthawi zambiri amasankha kuwonetsa chizindikiro cha Swoosh m'njira yayikulu komanso yomveka bwino, pogwiritsa ntchito mitundu yosiyana (monga yakuda kapena yoyera) kuti apange kusiyana kodabwitsa ndi chakumbuyo.
Kugwiritsa ntchito zilembo mwanzeru:
Nike mwaluso amagwiritsa ntchito zikwangwani m'masitolo kuti apange malo apadera komanso osangalatsa.Mwachitsanzo, atha kugwiritsa ntchito zilembo zazikulu za Swoosh kukongoletsa makoma kapena kuphatikiza zikwangwani ndi zinthu zina monga mashelefu owonetsera, mabokosi owunikira, kapena zojambula.Kugwiritsiridwa ntchito kwa zikwangwani kumeneku kumakulitsa mawonekedwe amtundu komanso kukopa chidwi cha makasitomala.
Chithunzi: Maxime Frechette
Kuwonetsedwa kwa zilembo zamtundu ndi ma taglines:
Nike nthawi zambiri amawonetsa mawu olembedwa ndi ma tag m'masitolo awo kuti atsindike kwambiri chithunzi chamtunduwo komanso zofunikira zake.Atha kuwonetsa mawu opatsa chidwi pamakoma kapena zowonetsera, monga "Just Do It," opereka mauthenga a chilimbikitso, chilimbikitso, ndi nyonga.Njira yowonetsera iyi imaphatikiza zowoneka ndi logo kuti zilimbikitse uthenga wamtundu.
Kuwonetsa zikwangwani zophatikizika pamakanema angapo:
Nike imaphatikizanso mawonedwe a zikwangwani pamakina angapo pamapangidwe a sitolo kuti alimbikitse kusasinthika kwamtundu.Amagwirizanitsa zikwangwani mu sitolo ndi zikwangwani ndi zinthu zowonekera pamayendedwe apaintaneti, mapulogalamu am'manja, ndi nsanja zapa media.Njira yowonetsera yophatikizikayi imathandizira kukhazikitsa mgwirizano wamtundu wapanjira ndikuwonjezera chithunzi chamtundu m'malingaliro a makasitomala.
Kupyolera muzochitika zomwe zili pamwambazi, Nike akuwonetsa momwe angasonyezere ndi kugwiritsa ntchito zizindikiro zamtundu ndi zizindikiro pakupanga sitolo.Amapanga bwino kuzindikirika kwa mtundu ndi kuzindikirika kudzera paziwonetsero zodziwika bwino, kugwiritsa ntchito zikwangwani, kuwonetsa zilembo zamtundu ndi mizere, ndikuwonetsa zikwangwani zophatikizika pamatchanelo angapo.
Zolozera pamabuku:
Brandingmag (www.brandingmag.com)
Logo Design Chikondi (www.logodesignlove.com)
Logo Lounge (www.logolounge.com)
8. Mapeto
Kusankha zida zowonetsera zomwe zimagwirizana ndi chithunzi chamtundu wanu ndi gawo lofunikira popanga chithunzi cha akatswiri ndikukopa omvera anu.Pofufuza omvera anu, kusankha zipangizo, mitundu, ndi mapangidwe omwe akugwirizana ndi chithunzi cha mtundu wanu, ndikuganizira momwe mungagwiritsire ntchito komanso kukhazikika, mukhoza kupanga chiwonetsero cha akatswiri chomwe chikugwirizana ndi chithunzi cha mtundu wanu.Izi zidzakuthandizani kukopa chidwi chamakasitomala, kuwonetsetsa mayendedwe amtundu, ndikuwongolera magwiridwe antchito.
Kumbukirani, kusasinthika kwamtundu ndi zomwe amakonda zomwe mukufuna ndizomwe zimafunikira posankha zowonetsera.Onetsetsani mosalekeza zomwe zikuchitika pamisika ndi mayankho amakasitomala, ndipo sinthani ndikusintha momwe zingafunikire kuti muwonetsetse kuti zowonetsera zanu zimagwirizana nthawi zonse ndi chithunzi chamtundu wanu ndipo zimagwirizana kwambiri ndi omvera anu.
Ndife fakitale yama terminal yomwe imapereka njira zoyimitsira zowonetsera zowonetsera zokhala ndi phindu lamtengo wapatali.Tadzipereka kupereka mitundu yosiyanasiyana yazinthu zowonetsera zotsika mtengo zamakampani ogulitsa.Kaya muli mu bizinesi ya nsapato, zovala, kapena katundu wapanyumba, tili ndi zotchingira, zowerengera, ndi mafelemu oyenera.Zowonetsera izi zimapangidwa pogwiritsa ntchito zida zolimba kuti zitsimikizire kugwiritsidwa ntchito kwanthawi yayitali komanso mawonekedwe osangalatsa.Kuphatikiza apo, timapereka ntchito zosinthidwa makonda kuti zigwirizane ndi mawonekedwe amtundu wanu ndi zosowa zanu.Posankha zinthu zathu, mudzatha kukopa chidwi chamakasitomala, kuwonetsa mtengo wamtundu, komanso kupititsa patsogolo malonda. za zosowa zanu!
Nthawi yotumiza: May-11-2023