Sitolo-Mu Mashopu
Chiyambi ndi Chiwonetsero cha Shop-In-Shops
Sitolo-mu-shopu, sitolo-mkati-sitolo, sitolo ya m'sitolo, malonda, malingaliro a m'sitolo.
Chilichonse chomwe mumachitcha lingalirolo, amatha kufotokozedwa ngati malo osankhidwa mkati mwa ogulitsa omwe amaperekedwa kwa mtundu wina wa ogula, kuwalola kugulitsa katundu pansi pa dzina lawo.
Kugula mu shopu kumachitika pamene wogulitsa amagwirizana ndi mtundu wina kugulitsa zinthu mkati mwa sitolo yake.Ganizilani izi ngati shopu ya pop-in yomwe imakhala mkati mwa sitolo pamalo ena.
Ogulitsa ambiri amakhala ndi malo ogulitsira omwe amaperekedwa kwathunthu kumagulu awo monga adidas, Hugo Boss, UGG kapena Levi's; nthawi zambiri amakhala ndi mapologalamu ogulitsa m'mashopu komwe amakhala ndi malo ochulukirapo m'malo ena angapo, kuphatikiza. ku masitolo awo a monobrand.
Ubwino wa shopu m'masitolo
1. Gwiritsani ntchito ndalama zambiri pamagalimoto omwe alipo
Kaya mumatsegula pop-in mkati mwa wogulitsa wamkulu ngati Nordstrom kapena kanyumba kakang'ono, kanyumba kameneka, muli ndi chiyambi pa nkhani ya magalimoto.Mukalowa, kuchuluka kwamapazi kumakhazikitsidwa kale, chifukwa cha zotsatsa za omwe akukulandirani.
2. Yesani kugulitsa mwa-munthu
Ngati mukuchita bizinesi yomwe ikukula bwino pa ecommerce, mutha kukhala mukuyang'ana malo ogulitsa ngati njira yoyesera kugulitsa ma multichannel.Malo ogulitsira akhoza kukuthandizani kuyesa madzi ogulitsa njerwa ndi matope musanachite lendi yayitali.
3. Kukulitsa ntchito zogulitsa njerwa ndi matope
Mashopu m'mashopu amathanso kukhala njira yachangu kwambiri kuti ma brand achulukitse kupezeka kwawo kogulitsa poyerekeza ndi kutsegula kwawo.Pamene dziko likupita ku chikhalidwe cha post-covid, izi zitha kukhala zopindulitsa kwambiri kwa ma brand omwe akufuna kupindula mwachangu pakuwonjezeka kwa malonda amunthu.
