Maonekedwe a sitolo yogulitsira amatanthawuza zokhazikika, mawonedwe azinthu, ndi njira zowonetsera malonda mkati mwa sitolo.Mapangidwe osiyanasiyana a sitolo amatha kukhudza kwambiri mbali zambiri za sitolo, ndipo chofunika kwambiri ndicho kugula kwamakasitomala.Kukonzekera koyenera kwa sitolo sikungokuthandizani kuti muwonetsere zinthu zomwe zimagulitsidwa kwambiri m'sitolo, komanso kuwonjezera nthawi yogula ndikuwongolera makasitomala.Makasitomala amakonda sitolo yokonzedwa bwino, ndiye mumasankha bwanji malo oyenera a bizinesi yanu?
Masiku ano, muli ndi zisankho zambiri, ndipo pokhapokha mutadziwa chinsinsi chogulitsira zowoneka bwino pasitolo yanu, mutha kudodometsedwa ndikusokonezedwa ndi zosankha zambiri.
M'nkhaniyi, tifufuza mozama kuti tikuthandizeni kusankha njira yogulitsira zowoneka bwino (zowonetsa mawonekedwe a rack) yomwe ili yabwino kwambiri kwa sitolo yanu yogulitsa.Tiyankha mafunso otsatirawa:
※Kodi malonda owoneka (mawonekedwe a sitolo) ndi chiyani?
※Ubwino ndi kuipa kwa masanjidwe osiyanasiyana a sitolo
※Momwe mungasankhire masanjidwe oyenera a sitolo yanu
Pokhala ndi zaka zopitilira 15 mumakampani opanga ma sitolo aku China, tili ndi chidziwitso chamkati chopereka upangiri wogulira wamakampani opanga ndi ogula masitolo ogulitsa.
Choncho, tiyeni tiyambe.
(Dziwani: Pali mayina osiyanasiyana omwe amagwiritsidwa ntchito pofotokoza mashelefu owonetsera. Izi zikuphatikizapo Display Shelf, Display Rack, Display Fixture, Display Stand, POS Display, POP Display, ndi Point Of Purchase. monga msonkhano wa mayina a
M'ndandanda wazopezekamo:
1. Kodi kugulitsa kowoneka (kapangidwe ka sitolo) ndi chiyani?
Kugulitsa zowoneka bwino, komwe kumadziwikanso kuti kapangidwe ka sitolo kapena kapangidwe ka sitolo, ndi mchitidwe wopanga malo osangalatsa komanso owoneka bwino m'malo ogulitsa.Zimaphatikizapo kupanga mapangidwe a sitolo, kukonza zowonetsera katundu, ndi kusankha kuunikira, mitundu, ndi maonekedwe kuti apange mawonekedwe owoneka bwino omwe amalimbikitsa malonda ndi kupititsa patsogolo malonda onse kwa makasitomala.Kugulitsa kowoneka bwino kumatha kukopa makasitomala, kuwalimbikitsa kufufuza sitolo, ndipo pamapeto pake amayendetsa malonda.
Tisanasankhe masanjidwe a masitolo ogulitsa, choyamba tiyenera kufotokoza momveka bwino zomwe zimasiyanitsa sitolo.Kupyolera mu kafukufuku, sikovuta kupeza kuti anthu ambiri amayamba kuyang'ana kumanzere ndiyeno kumanja pamene akulowa mu sitolo yogulitsa malonda, ndipo njira yoyendayenda mu sitolo imakondanso kusuntha kuchokera kumanja kupita kumanzere kumanja.Choncho, tiyenera kuphatikiza mfundo za aesthetics ndi psychology.Sinthani luso lamakasitomala m'sitolo ndikuwatsogolera kuzinthu zomwe timafuna kuti makasitomala azigula.
Zotsatirazi ziwonetsa masanjidwe asanu omwe amagwiritsidwa ntchito kwambiri.Ndikukhulupirira kuti mutha kusankha masanjidwe oyenera a sitolo molingana ndi kukula, malonda, kalembedwe, ndi zina.
2.Mau oyamba ndi Maupangiri a 5 Common Retail Store Layouts.
2.1 Kuyenda kwaulere
Mawonekedwe aulere oyenda ndi kuyesa molimba mtima kuswa masanjidwe wamba.Palibe lamulo ladala pamakonzedwe awa, ndipo makasitomala amatha kusankha mwaufulu njira yawo yosunthira.Zoonadi, ubwino wa njira iyi ndikuti makasitomala adzayendayenda kutsogolo kwa katundu omwe amawakonda kwambiri.
Ubwino:
1. Yoyenera malo ang'onoang'ono
2. Kodi ndizosavuta kudziwa zomwe makasitomala amakonda
3. Oyenera masitolo ogulitsa ndi mankhwala ochepa
Zoyipa:
1. Kulephera kutsogolera makasitomala molunjika
2. Zogulitsa zambiri zidzasokoneza sitolo
1. Gwiritsirani Ntchito Malo: Mawonekedwe oyenda mwaulere nthawi zambiri amagwiritsidwa ntchito powonetsa katundu wamitundu yosiyanasiyana, mawonekedwe, ndi mitundu, kotero ndikofunikira kugwiritsa ntchito mokwanira malo owonetsera.Gwiritsani ntchito kutalika ndi m'lifupi momwe mungathere kuti mupange malo owonetsera ma multilevel ndi ma angle angapo.
2. Gawani Zogulitsa: Ikani zinthuzo m'magulu kuti muzitha kupeza makasitomala mwachangu komanso mosavuta.Zogulitsa zimatha kugawidwa ndi mtundu, ntchito, mtundu, ndi zina.
3. Pangani Zowoneka: Gwiritsani ntchito zida zowonetsera zosiyanasiyana ndi zowonjezera kuti mupange zowoneka bwino.Mwachitsanzo, powonetsa zinthu zakukhichini, gwiritsani ntchito mawonekedwe akukhichini oyerekeza kuti muwonetse zinthuzo ndikulola makasitomala kumvetsetsa bwino momwe zimagwiritsidwira ntchito komanso zotsatira zake.
4. Wonjezerani Kuyanjana: Phatikizani zinthu zomwe zimagwirizana muzowonetsera kuti mugwirizane ndi makasitomala.Mwachitsanzo, powonetsa zinthu zamagetsi, khazikitsani malo ochitira zinthu kuti mulole makasitomala kuti adziwonere okha zomwe zagulitsidwa.
5. Zowonetsa Zosintha: Sinthani zowonetsera pafupipafupi malinga ndi nyengo, maholide, kapena kukwezedwa.Izi zitha kukopa chidwi chamakasitomala ndikuwapangitsa kukhala otsitsimula komanso odabwitsidwa.
2.2 Kapangidwe ka sitolo ya gridi
Chitsulo chosapanga dzimbiri ndi chitsulo cha aloyi chomwe chimapangidwa makamaka ndi chitsulo, chromium, faifi tambala, ndi zinthu zina zazing'ono.Zotsatirazi ndi zabwino ndi kuipa kwa Stainless Steel material:
Ubwino:
1 .Makasitomala amatha kuwonjezera nthawi yawo yosakatula m'sitolo
2. Mutha kuyika zinthu zotsatsira mwakufuna kwanu komwe makasitomala angawawone
3. Kapangidwe kameneka kachitidwe kokwanira
4. Zoyenera kuzinthu zosiyanasiyana, masitolo ambiri
Zoyipa:
1. Makasitomala sangathe kupeza zinthu zomwe akufuna mwachindunji
2. Makasitomala sangakonde kusiyanasiyana kwazinthu za sitolo yanu
3. Chidziwitso chogula ndi chochepa
Malingaliro:
1. Gwiritsani ntchito mashelufu osasinthasintha ndi mashelefu: Kapangidwe ka gridi kumadalira pamipangidwe yokhazikika ya mashelefu ndi mashelefu, choncho onetsetsani kuti mukugwiritsa ntchito mitundu yofanana ya mashelufu ndi mashelufu mu sitolo yonse.
2.Gwiritsani ntchito tinjira zowongoka: Mipata yowongoka imathandiza makasitomala kuyang'ana m'sitolo ndikuwapangitsa kukhala kosavuta kupeza zomwe akufuna.Onetsetsani kuti mipita yanu ndi yotakata mokwanira kuti muthe kukhala ndi ngolo zogulira ndi makasitomala ena.
3. Pangani mapointi: Gwiritsani ntchito zipewa ndi zowonetsa zina kuti mupange malo okhazikika m'sitolo yonse.Izi zithandizira kukopa makasitomala ndikuwapangitsa kuti azigwirizana ndi malonda anu.
3. Gwiritsani ntchito zikwangwani: Zikwangwani ndizofunikira pamakonzedwe aliwonse a sitolo, koma ndizofunikira kwambiri pamapangidwe a gridi.Gwiritsani ntchito zizindikiro kuti muthandize makasitomala kupeza njira yawo mozungulira sitolo ndikupeza zinthu zinazake.
Khalani okonzeka: Kapangidwe ka gridi kumadalira dongosolo ndi kusasinthika, choncho onetsetsani kuti sitolo yanu imakhala yaudongo komanso yaudongo.Sungani mashelufu pafupipafupi ndikuwonetsetsa kuti chilichonse chili m'malo mwake.
Potsatira malangizowa, mutha kupanga mawonekedwe abwino komanso ogwira mtima a grid store omwe angakuthandizeni kukulitsa malonda anu ndikupereka mwayi wogula kwa makasitomala anu.
Ubwino:
1.Oyenera masitolo ocheperako
Zolakwika:
1. Kapangidwe ka sitolo ndi kaphatikizidwe, zomwe makasitomala amagula zidachepa
Malingaliro:
1. Pangani mawonekedwe omveka bwino: Gwiritsani ntchito zikwangwani ndi zowonetsera kuti zithandize makasitomala kudutsa m'sitolo, kuwonetsa zinthu zofunika kwambiri ndi zotsatsa.
2. Zogulitsa zokhudzana ndi gulu:Kuyika zinthu zofanana pamodzi kumapangitsa kuti makasitomala azitha kupeza zomwe akufuna.
3. Lolani malo ambiri:Mipata yokhala ndi ma angled a herringbone layout imapangitsa kuti ikhale yotakata kuposa momwe zimakhalira, komabe ndikofunikira kupereka malo okwanira kuti makasitomala azitha kuyenda bwino m'sitolo.
4. Ganizirani zowunikira:Kuunikira kumatha kukhala ndi gawo lalikulu pakupanga malo olandirira komanso ochita nawo gawo la herringbone.Gwiritsani ntchito kuyatsa kozungulira ndikuwunikira kuti muwonetse chidwi pazinthu zazikuluzikulu ndi zowonetsera.
Ponseponse, mapangidwe a herringbone ndi chisankho chabwino kwa ogulitsa omwe akufuna kupanga mawonekedwe owoneka bwino komanso osinthika ogula pomwe akuwonjezera kugwiritsa ntchito malo awo pansi.
Malo ogulitsa m'sitolo, omwe amadziwikanso kuti malo osungiramo sitolo, ndi mtundu wamtundu waulere, womwe umapangitsa kuti ufulu wa wogwiritsa ntchito ukhale wabwino, amatha kugula zinthu zowonjezera m'madera osiyanasiyana amtundu, titha kugwiritsa ntchito zida, makoma, mipata. , ndi zina zotero kuti apange malingaliro a sitolo yaing'ono mkati mwa sitolo.
Ubwino:
1. Kuchulukitsa mwayi wogulitsirana
2. Itha kuwunikira mawonekedwe amitundu yosiyanasiyana
Zoyipa:
3. Makasitomala sangadutse sitolo yonse
4. Zimakhala zovuta kuti masitolo azikhala ndi dongosolo lomveka bwino lamagulu azinthu
Malingaliro:
1. Pangani chizindikiritso chodziwika bwino: Ogulitsa m'sitolo ayenera kukhala ndi chizindikiro chodziwika bwino chomwe chimagwirizana ndi malo akuluakulu ogulitsa komanso apadera kuti awonekere.
2. Kuchulukitsa kugwiritsa ntchito malo: Malo nthawi zambiri amakhala ochepa m'masitolo, choncho ndikofunikira kugwiritsa ntchito bwino malo omwe alipo.Gwiritsani ntchito mawonekedwe osinthika ndi mipando kuti mupange malo abwino komanso osangalatsa.
3. Perekani chidziwitso cha makasitomala osasunthika: Kusintha pakati pa malo akuluakulu ogulitsa malonda ndi sitolo mu sitolo kuyenera kukhala kosasunthika, ndi njira yomveka bwino ndi mapangidwe ogwirizana omwe amasunga zochitika zonse zogula.
4. Onetsani malonda: Malo ogulitsa nthawi zambiri amagwiritsidwa ntchito powonetsa malonda kapena zosonkhanitsa, choncho ndikofunika kusonyeza malonda m'njira yosangalatsa komanso yochititsa chidwi.Gwiritsani ntchito zowonetsera ndi zowunikira kuti muwunikire malonda.
5. Pangani malingaliro odzipatula: Mashopu m'mashopu adapangidwa kuti apange malingaliro odzipatula ndikukweza zomwe mumagula.Gwiritsani ntchito zida zapadera ndi zokongoletsera kuti musiyanitse sitolo ndi malo ena onse ogulitsa.
Potsatira izi, mashopu ogulitsa amatha kupereka mwayi wogula komanso wosangalatsa kwa makasitomala ndikuyendetsanso malonda amtunduwo.
2.5Mapangidwe a sitolo ya geometric
Uwu ndiye masanjidwe apamwamba kwambiri a masitolo ogulitsa pakadali pano.Cholinga chake chachikulu chogulitsa ndikutsata mbadwo watsopano wa achinyamata.Mapangidwe awa a masitolo ogulitsa sayenera kungochita khama pamakonzedwewo, komanso kuwonjezeranso zachilendo mu chipangizo chowonetsera ndi kalembedwe ka sitolo.
Ubwino:
1. Ikhoza kukopa achinyamata ambiri kuti azigula
2. Thandizani kupanga mtundu wamunthu
Zoyipa:
1. Osayenerera kwambiri (kwa makasitomala osasinthika), omwe sitolo yamtunduwu ingakhale yachilendo kwambiri
2. Kuwonongeka kwa malo, kugwiritsa ntchito malo ochepa
1. Gwiritsani ntchito mizere yoyera ndi mawonekedwe osavuta: Mapangidwe a geometric amadalira mawonekedwe osavuta ndi mizere yoyera kuti apange mawonekedwe amakono komanso apamwamba.Gwiritsani ntchito makona anayi, mabwalo, ndi makona atatu kuti mupange zowonetsera zosangalatsa ndi makonzedwe azinthu.
2. Pangani mfundo zazikuluzikulu: Masanjidwe a geometric amatha kukhala olimba mtima komanso opatsa chidwi, chifukwa chake gwiritsani ntchito izi kuti mupindule popanga zowonera zanu.Gwiritsani ntchito asymmetry ndi malo olakwika kuti mukokere maso kumadera ena a sitolo.
3. Sewerani ndi kutalika ndi kuya: Masanjidwe a geometric ndiabwino kupanga utali wosangalatsa ndi kuya pazowonetsa zanu.Gwiritsani ntchito mashelufu, zowonetsera zopachikika, ndi zina zowonjezera kuti muwonjezere kukula kwa sitolo yanu.
4. Gwiritsani ntchito kuyatsa kuti muwunikire zowonetsera: Kuunikira koyenera kungapangitse kusiyana kwakukulu mumayendedwe a sitolo ya geometric.Gwiritsani ntchito zowunikira ndi mitundu ina yowunikira kuti muwunikire zowonetsa zanu ndikuwonetsa madera ena amsitolo.
5. Zisungeni mwadongosolo: Ngakhale masanjidwe a geometric amatha kukhala opangidwa mwaluso komanso apadera, ndikofunikira kuti zinthu zikhale zadongosolo komanso zosavuta kuyenda.Onetsetsani kuti pali malo okwanira pakati pa zowonetsera ndi kuti malonda alembedwa momveka bwino komanso mwadongosolo.
3. Mapeto
Pomaliza, masanjidwe oyenera a mashelufu m'malo ogulitsa ndi ofunikira kwambiri kuti pakhale mwayi wogula wosangalatsa kwa makasitomala ndikukulitsa malonda.Posankha zamashelufu zipangizo, m'pofunika kuganizira kulimba, kukongola, ndi kutsika mtengo.Kuphatikiza apo, masanjidwe osiyanasiyana am'sitolo amatha kukhala ndi zabwino ndi zoyipa zosiyanasiyana kutengera mtundu wazinthu zomwe zimagulitsidwa komanso makasitomala omwe akufuna.Ogulitsa akuyenera kuwunika mosamala zosowa za sitolo yawo ndikusankha masanjidwe a mashelufu omwe amawonetsa bwino zomwe akugulitsa ndikupanga malo abwino komanso owoneka bwino kwa makasitomala.Pomaliza, kufunafuna chitsogozo kuchokera kwa akatswiri odziwa zambiri pamakampani ogulitsa malonda kungakhale kothandiza kwambiri popanga zisankho zanzeru komanso kukonza mashelufu a sitolo.
Nthawi yotumiza: Mar-02-2023